Community News and Events December 2020

Posted by Emprise Marketing on

HEMA VIC HIGH COUNTRY MAP LAUNCH

The map mavens at Hema have been busy in the background over recent months, putting together a series of four 1:100,000 scale maps of Victoria's High Country. The result is the most detailed and most comprehensive coverage of this region to date and a must for anyone visiting Australia's greatest 4wd's Alpine environment. 

To celebrate, we're launching the new High Country Victoria maps at Dargo General Store (111 Lind Ave, Dargo) on Saturday, December 5. We'll be there from 10am-3pm, showcasing the new maps, along with new wall maps of the region, and answering any Hema related questions you have. 


SCHOOL HOLIDAY CAMPING SUCCESS

A recent Caravan Industry Association of Australia (CIAA) report shows that caravan parks across Australia reached average occupancy levels as high as 72 per cent in cabins (an increase on the same time last year) and 64 per cent in powered sites for the week commencing 28 September 2020. 

This is estimated to have contributed $170-million of economic benefit in regional communities throughout Australia. It marks one of the first significant steps toward the recovery of regional tourism since the ravages of last summer's bushfires and Covid-19 lockdowns took hold. 

There are still, however, many communities that are struggling due to border closures and the ongoing uncertainty that has affected the annual grey nomad migration. Nevertheless, CIAA is confident that these recent figures offer some hope for busier times to come. 

“While there is still a long road ahead to recovery, it is great to see those Aussies who are in a position to travel hitting the road and exploring their own backyard” says Keelan Howard GM of marketing and communications for CIAA.  

The September school holidays showed that Aussies are keen to get out and explore their own backyards after Covid-19 travel bans forced many to rethink their plans. CIAA research indicates that 79 per cent of caravan and camping consumers are at least 'fairly confident' at travelling in the coming months.

But it's not just existing consumers who are heading back out there, as early indications suggest that many first-timers were discovering the joys of camping holidays. 

“Cabin accommodation and motorhome hire are easy entry points for first-timers and those wishing to take a road trip and explore this vast and wonderful country.  New campers are often interested in the romantic idea of vanlife on a motorhome road trip or the outdoor luxury afforded by a glamping experience” says Mr Howard.

Caravan parks and camping providers look set to play a big role in the ongoing recovery of Australia's regional tourism market, which means it's a good idea to book ahead before you hit the road. 


VIC GOVERNMENT TRAVEL STIMULUS

The Andrews government has announced a plans to give 120,000 $200 travel vouchers to people visiting regional Victoria, in a bid to stimulate tourism after a slow year. 

Many of Victoria's regional economies are feeling the pinch of strong travel restrictions, compounded by bushfires earlier this year. To help those regions dependant on tourism to recover, the state have announced a $465-million Tourism Recover Package that includes significant spending on infrastructure such as accommodation, tourist trails, as well as art, culture, food and wine projects. 

In order to qualify for the $200 incentive, travellers must first spend $400 on accommodation, attractions or tours in regional Victoria. 

Exact details of the scheme will be announced in December. 


NSW GETS A FREE LUNCH

The New South Wales Government has announced their Dine and Discover campaign, to encourage the community to get out and support local businesses. 

The program will entitle every NSW resident over the age of 18 to four $25 vouchers, which can be used at participating businesses; these will include restaurants, cafes, bars, pubs, live music and recreation. 

To register, residents must have a MyServiceNSW account before the program goes live in late January 2021.


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