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Armidale Places We Go Interview

Jen at Wollomombi Falls, NSW.(Image: Jen at Wollomombi Falls, NSW.)

Q. First, who are Places We Go?

One of Australia’s longest running independently owned travel series, Places we Go takes viewers on intrepid adventures shared with heart. Presented by avid traveller Jennifer Adams (me!), viewers are treated to an eclectic feast of destinations matched with authentic, considered stories. Ever curious, Places we Go prides itself on giving a voice to often untold stories — the proud custodians of precious places, and the travellers and operators who frequent them. 

Founded in 2008, Places We Go has a global audience of 300 million. The Series airs on Network TEN, regional networks in Australia, and a variety of international networks including National Geographic People.

Accompanying the Series, Places We Go has produced best-selling travel books Australia’s Ultimate Bucket List (editions 1 & 2).

Backroad Adventures in Armidale(Image: Backroad Adventures in Armidale.)

2020 was a big year for us, we not only filmed in the regions, but we launched an innovative online offering, The Australian Bucket List highlighting the best Australian tourism experiences and operators, and also our latest project, Outdoor With Places We Go — a magazine that is a wonderful collaboration with the long-standing and much loved magazine Outdoor.

(Image: New England National Park, NSW.)

Q. Tell us more about that project

I love a glossy travel magazine, there’s just something about them — sitting back and flipping through the pages as we dream about such special experiences us travellers all love. I find it wonderfully calming, something the world certainly needs right now!

Outdoor with Places We Go is a collaboration between our TV show and the much-loved magazine Outdoor — coincidentally, we’ve both existed for the past 15 years, both with a natural love of all things outdoors, caring about the planet, and of course all things travel. 

Fleet Helicopters in Armidale(Image: Fleet Helicopters in Armidale.)

When we joined forces to bring this magazine to life, our aim was to have the stories come right off the page through our video content… So as we sit back with our coffee, we can really immerse ourselves, and “hear” from the person featured in our mag.

The town of Armidale, NSW(Image: The town of Armidale, NSW.)

Q. In the first edition, Outdoor with Places We Go visited Armidale in the New England tablelands. What in your view is the most special thing about that region? What kinds of adventures can people find there? Can you recommend any hidden gems that travellers might miss?

There were so many special things about Armidale.

Its incredible backyard is jam-packed with National Parks (four within a one-hour radius!) it’s thriving art and cultural scene, and what I was really inspired by was the entrepreneurial spirit that seems to be embedded in the fabric of the town. From craft breweries that sit on working farms, to wineries, one of best art scenes in regional Australia, rich Aboriginal culture and to cap it off, I loved the way a family we featured had passionately renovated a 170-year-old hotel into its former glory. The team was from all over the world, and their food was outstanding, with their “paddock- to-plate” philosophy a key feature.

Armidale Backroads
(Image: The Backroads of Armidale, NSW.)

But above all it was the people we met. They were so open-minded, and welcoming. Many of them had returned home to give back to the community they all love so much, and to raise their families. Armidale has a real energy about it.

If I was to recommend just one experience that I loved, it would be visiting Point Lookout, in the World-Heritage Listed New England National Park at sunrise. It was one of the most breathtaking mornings I’ve had for a long time. It silenced us all. You just want to soak up moments like this, they make our lives richer. 

New England National Park, NSW, is magnificent!(Image: New England National Park, NSW, is magnificent!)

Q. The focus on Armidale will be continuing for Places We Go, isn’t that right? Where could we learn more?

That’s right. After the year we’ve all had, I’m beyond proud to share that we’re back on TV this Saturday, 27 February, at 1:30pm on TEN with a feature on Armidale and the New England region of NSW. It’s without doubt one of Australia’s true hidden treasures — world-class wilderness, fascinating art and culture and a thriving foodie scene to impress the most discerning of us travellers.

But that’s not why we’re proud. It’s the way the locals of Armidale not only shared their backyard with us, but also opened their hearts, that, in light of the current pandemic, has reminded us that shared connections and community is what it’s all about. I know it’s what we travellers love so much. 

As a thank you to them, and to you all for being part of ‘our’ treasured community, we’ve put together a special video series for you to hear directly from them right now.

Also, some of the local businesses and our friends at Hema Maps have teamed up to put together this fantastic COMPETITION for you (and a friend) to win two nights in their beautiful hometown (enter now and you’ll be first in line) along with lots of other goodies!

I’d really love for you to read all about our adventure, watch our show on the weekend, and take a minute to share your thoughts or send a message to the locals in and around Armidale. I know they’d love to hear from you all.

Together, let’s support them, and our regions. Definitely worth putting on your Australian Bucket List!

We hope you enjoy the show and don't forget to follow us over on Instagram to stay updated!


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